Most marketing leaders don't lack ideas. They lack a room where they can say the quiet part out loud, without managing anyone's perception of them.
That's what this retreat is. A small group of experienced marketers and founders, each bringing a real challenge to the table. Focused sessions, honest feedback and enough distance from daily noise to actually think.
Past participants have used it to finish stalled book manuscripts, rebuild a homepage that wasn't converting, or walk away with a clear pivot for their business. Much of that happens in focused problem-solving rounds, small enough that everyone contributes and no one can hide in the back of the room.
What happens during the retreat:
• Real conversations around your actual challenges
• Strategic sessions on AI, storytelling, and visibility
• Honest feedback from peers who understand your world
• Space to think, reflect, and make decisions
• A setting that naturally leads to deeper connection
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A space designed for focus, reflection, and real conversations, away from the noise of daily work.
You’ll stay on-site in a private retreat setting surrounded by nature, where everything is set up to help you think clearly, slow down, and engage in meaningful discussions.
The glass meeting room becomes the center for deep strategic sessions. Outside, the garden and pool offer space to continue conversations more informally, with views over Sintra’s iconic landscape.
Everything is taken care of - from accommodation to meals - so you can fully focus on what matters: gaining clarity, making decisions, and moving forward.
Optional experiences like sauna, massages, or local activities are available, but the real value comes from the environment itself: calm, intimate, and designed for connection.
This retreat brings the core principles of The Future CMO to life: trust as a strategy, technology as an enabler, and visibility as a craft.
You don’t have to read the book to benefit, but you’ll feel its spirit in every conversation and session.
Discover the book → https://www.amazon.com/Future-CMO-Modern-Trust-Visibility-ebook/dp/B0FNLBZGB9
After the retreat, the group stays connected through a private WhatsApp group. It’s where ideas, updates, and small wins are shared, and where conversations can continue naturally.
For those who want to go deeper, there is also access to a broader community of marketers and founders exploring similar challenges around strategy, AI, and visibility. This is an easy way to stay connected and keep the momentum going.
Explore the broader community → https://joeri.link/future-cmo-skool
The core of the retreat is a series of small-group Strategy Sessions. Each participant brings a real challenge: something they’re currently working through, questioning, or trying to move forward.
In a focused and trusted setting, you’ll get direct input from experienced peers who understand your world. Not surface-level advice, but honest perspectives, new angles, and practical ideas you can act on.
Some sessions go deep on one specific challenge. Others naturally evolve into broader conversations around positioning, content, AI, or growth.
The goal is simple: you don't just talk about the problem, you leave with a next move.
Day 1: Arrival & Connection
Afternoon: Check-in
Evening: Welcome drinks and private dinner with a local chef on-site
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Day 2: Connection & Direction
Morning: Breakfast
Late morning: Opening circle, sharing what everyone's bringing to the table
Midday: Lunch
Afternoon: Light strategy sessions, setting the stage for day 3
Late afternoon: Off-site visit to [Quinta da Regaleira / Sintra Old Town]
Evening: Dinner at a local restaurant
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Day 3: Depth & Strategy
Morning: Breakfast
Late morning: Strategy sessions
Midday: Lunch
Afternoon: Deep dive sessions
Late afternoon: Off-site activity at the coastline
Evening: Dinner at a local restaurant
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Day 4: Integration & Wrap-up
Morning: Breakfast
Morning: Closing session and wrap-up
Check-out afterwards
After Web Summit, Lisbon
10-12 participants in total
6 standard rooms, 4 superior rooms
